In this episode I am answering questions on USP’s or Unique Selling Points. A USP defines how your services are unique. It could be related to satisfying customer needs or simply filling a gap in the marketplace. A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.
Important things covered in this episode:
- What a USP is
- How to define your USP
- Creative ideas for your USP
- Examples of USP’s
Links or resources mentioned in this episode:
These were some ideas for how to create your own USP. You do not have to be absolutely unique, or even very creative, but the more unique and creative you are, the better. If you use general descriptors, such as speed, or quality, make sure you back them up with proof. If you know someone who could benefit from this episode, or just want to share it with your colleagues, please use the share buttons below.
A special thanks to Catherine Metcalfe for editing the show notes.