In this episode I am interviewing a very specialized French into English translator on how we can market our translation services to direct clients when we are not able to attend industry conferences and network face to face. Joanne Archambault has been able to quickly launch a successful translation career working with direct clients and have some great tips to share on direct client marketing.
In this episode we discuss the following:
- Tips on how to market to di rect clients if we are not able to attend industry conferences
- Advertising in trade journals
- Warm email prospecting
- Stealth marketing
- Paid advertising
- Free marketing tips for direct clients
Useful links mentioned in this episode:
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Joanne Archambault is an ATA-certified French to English translator specializing in Pharmaceutical and Orthopedics industry documents. She has a Doctorate in Biology from the University of Calgary and was involved in biomedical research for 15 years before becoming a translator in 2009. While working in the life sciences industry, she was intimately involved in the development of new drugs and orthopedic medical devices. Joanne grew up in a French-English bilingual environment in Canada and has resided in the US since 2001. She currently lives in the White Mountains of New Hampshire.
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