This is the second episode in the series Ask Me Anything and in this one I am answering questions about specialization. We all know that it is important to specialize but how do we specialize, when can we say we specialize in a certain area and how narrow should we specialize? Find the answers in this episode.
Focusing in on 1-2 areas of expertise allows you to show mastery of a particular subject matter, while at the same time helping you to identify who your target audience is, so that you can speak directly to them in all of your marketing and communications efforts.
Important things covered in this episode:
- Three key aspects for a successful business
- The skills we need
- The tools we need
- The processes we need
- Increasing work opportunities for beginners
- Creating more hours in the day
Useful links mentioned in this episode:
- Marketing Cookbook for Translators
- Thoughts on Translation – Corinne McKay’s blog for freelance translators
If you really don’t feel that you have any expertise in a particular field, then it’s time to go out and get some. You can try to gain some relevant in-house experience in a particular area, or complete an accredited course to demonstrate competence to potential clients. Avoid the temptation to add a dozen subjects to your list of specializations in an attempt to get more jobs. This completely defeats the point, and it will only damage your credibility. By choosing a niche, you can become an authority on the subject you choose and the go-to-resource for your clients.
Now over to you – What tips do you have on choosing a specialization? When do you think you can say you specialize in a field? Please share below. If you know someone who you think will like this episode, please share it by using the social media buttons below or simply email it to this person. Thank you for listening!
A special thanks to Catherine Metcalfe for editing the show notes.