We talk a lot about marketing at Marketing Tips for Translators, but not very much about what happens after the marketing, when you actually have to start selling your services. Some people consider this part of marketing, some people consider it a separate strategy. Today I have the pleasure of discussing the sales process with Paul Urwin, a translator and translation company owner.
In this episode we cover the following:
- The difference between sales and marketing
- What the sales process looks like when selling translation services
- Tips for freelancers when selling their services
- How to become a great sales person
Useful links mentioned in this episode:
- Little Red Book of Selling – Jeffrey Gitomer
- Secrets of Closing the Sale – Zig Ziglar
- 100 Percent Languages
We are all sales people and it is important to know how the sales process work. Thank you Paul for these insights and thank you for listening! Don’t forget to check out the other resources on this site, for example The Marketing Cookbook for Translators or the free e-book with 12 business checklists. Just thought I would add a little selling in here. 😉
Paul Urwin is a languages entrepreneur with many years’ experience in the fields of translations, language teaching and voiceovers. He was educated at Wellington School, Imperial College London and RWTH Aachen. He is currently CEO of 100 Percent Languages Ltd., a UK-registered holding company specializing in language services worldwide and Director of Inglés Bogotá, one of Colombia’s premier Language Services Providers (LSPs) offering language instruction, translations, conference interpreting and voiceovers. Paul himself is a voiceover talent having recorded for Ford, Totto, Telmex, Claro and GlaxoSmithKline, amongst many others, and hosts two successful podcasts, the 100 Percent Business English Podcast (for English learners) and the 100 Percent Translations Podcast (for translators) both of which can be found on iTunes and Stitcher.
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