In this episode of Marketing tips for translators we focus on branding for translators. With me I have a fellow translator and interpreter Valeria Aliperta . She has become known for her branding, and she recently started her own branding business. We discuss what branding is and branding for translators, interpreters and their businesses.
Here is one definition of branding:
The process involved in creating a unique name and image for a product in the consumers‘ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
What is the difference between branding and marketing? Marketing is what you do, branding is what you are.
In this episode we discuss the following:
- Branding for freelance translators and what we can do
- Where a beginning linguist should start when creating a brand
- What a more experienced linguist can do to improve business branding
- Rainy London branding services: business direction, social media and finding the right platforms, selecting the right platform and type of website
- Branding mistakes translators make
Links to items mentioned in this episode:
Do you have a brand or branding strategy for your translation or interpreting business? If so, what is it? Please share below.
I am a conference interpreter, translator, editor, speaker and… all-time juggler! Rainy London is based in the capital of the UK, and offer services from English, Spanish and French into Italian, ranging from translation to voiceover, from simultaneous interpreting to transcreation. Apart from translation and languages I like fitness, photography and reading, I’m a bit of a fashion victim and I love social media, blogging and all things web. Branding and marketing are another soft spot of mine (and I do that under rainylondonbranding.com) and of course, as an Italian native, I can only but adore a nice, strong espresso.
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