Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision making.

I attended an excellent presentation at the online BP Conference this year on this topic, and it is incredible what you can do with this information to grow your business and create a more fulfilling career.

In this episode, I interview the English into Greek translator and interpreter Vasiliki Prestidge again. She has been able to use her business data to grow and tweak her business and is sharing her tips and tricks.

Important things mentioned in this episode:

• Why we need business reporting
• What systems to use for business reporting
• What kind of data we need and how to get them
• What to do with the results to tweak and grow your business

Useful links mentioned in this episode:

• Vasiliki’s business reporting template
• LSP.Expert – Cloud-based accounting and business reporting system for translators, interpreters, and translation companies (1-month free trial – If interested in signing up – use TESS20 for a 15% discount

Business reporting tools:

• Zoho Analytics https://www.zoho.com/analytics/
• Tableau https://www.tableau.com/en-gb
• Bold BI https://www.boldbi.com
• ActivTrak https://activtrak.com
• ChartMogul https://chartmogul.com
• Cluvio https://www.cluvio.com
• Databox https://databox.com
• Kyubit Business Intelligence https://www.kyubit.com
• QlikView https://www.qlik.com/us/products/qlikview

Vasiliki’s presence online:

• Website: www.grtome.com
• LinkedIn: https://www.linkedin.com/in/vasilikiprestidge/
• Twitter: https://twitter.com/Greek_to_me
• Facebook: https://www.facebook.com/GreektoMeTranslations/
• Instagram: https://www.instagram.com/greektometranslations/

I love how easy Vasiliki makes it seem to collect and analyze this data and what to do with the information. There is no reason for any of us not to know who our biggest client is, what services are most profitable for us, and what market segment we should focus on.

If you enjoyed this episode, we would love to hear from you. You can comment below or send us an email.

Listener Shoutout:

This one is from Katrin Kroeger. She says:

Bio:

Vasiliki is a translator, interpreter, transcreator, blogger, consultant and founder of Greek to Me Translations. She works with English and Greek and specialises in legal, marketing and psychometrics. She is a Chartered Linguist, member of CIOL, and ITI, and is registered with the Greek Embassy as a certified translator and interpreter. She holds a BA in English and Masters in Business Translation and Interpreting. She is a committee member of the Translating, and Business, Professions and Government Divisions of CIOL and a Lecturer in Legal Translation at London Metropolitan University. You can find her on LinkedIn, Facebook, Twitter and Instagram. She also has a blog.

Do you want monthly free marketing and business checklists and never miss any episodes, posts or marketing tips? Then I encourage you to subscribe to my newsletter. I will not spam you. Sign up below!

Podcast: Play in new window | Download