I’ve found LinkedIn to be the most important social media tool for freelance translators looking to boost their businesses. LinkedIn is much more than an online resume. Think of it as your online narrative, your reputation, somewhere you can demonstrate the value you bring to your clients. There are hundreds of clients and networking opportunities available on LinkedIn every single day and many of them are available entirely free of charge.

Important things mentioned in this episode:

• How to use the free features on LinkedIn to market your services
• Benefits of Sales Navigator and LinkedIn Premium
• Profile tips – background image – words to use
• Tips on how to connect with your ideal clients on LinkedIn

Useful links mentioned in this episode:

• Inbound Marketing for Translators and Interpreters – How to transform your website and online presence into client-generating machines
• Using LinkedIn effectively to Find Translation Clients
• Martina’s training and resources for translators

LinkedIn is such a powerful tool for sales, marketing, and personal branding. It’s literally where clients hang out, looking for opportunities to connect.

Engagement is another way to stay fresh in people’s minds without creating content. If you don’t have the energy or comfort yet to create your own content, start by commenting on other people’s comments. Provide thoughtful responses that show you’ve read and appreciated what they wrote.

Listener Shoutout:

This one is from Patrizia Pasquazi in United Kingdom.

PS! Did you know that Marketing Tips for Translators in #3 on Top 35 Translation & Interpretation Podcasts? I just found out this week! Thank you Feedspot. I’m in good company, so check out the other podcasts too.

Bio:

Martina is an Italian and Swiss Italian professional translator, business owner, outdoor enthusiast, and true world citizen. She’s been making premium products and brands accessible to the Italian, Swiss Italian, and European markets since 2010. Along her translation business, she has recently launched Freelancer At Work, where she helps translators and interpreters to market her skills with laptop decals.

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