This is a rerun of an older podcast episode with an important and wished-for topic: Content Marketing.

Together with Matt Baird, we look at how freelance translators can use content marketing to promote their translation businesses, or even branch out into the field and work with it as a side business.

Important things covered in this episode:

• Matt’s 2014 ATA conference presentation on content marketing for translators
• What is content marketing?
• Opportunities for translators in content marketing
• How to seize these opportunities

Important links mentioned in this episode:

• Matt’s website
• Matt’s portfolio 

The ability to diversify is always an advantage, so thanks to Matt not only for his advice on using content marketing as a marketing tool for our businesses, but also for the tips on diversifying and working in the field itself. Thank you to everyone for listening, and have a wonderful week.

Bio:

Matt Baird is a German-to-English freelance translator, editor and copywriter specializing in marketing and corporate communications. He has a BA in German and International Affairs from the University of Colorado at Boulder and over 15 years’ experience in the translation business. After working inside the Washington D.C. beltway and a graduate semester at Georgetown University, Matt escaped back to Colorado, where he launched a successful freelance translation business. Now based near Bonn, Germany, he writes, edits and translates content marketing and communications materials for German-based international corporations — that is when he’s not enjoying the great outdoors.

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