In this episode I want to share the tips and insights I got from reading the book Company of One – Why Staying Small is the Next Big Thing, by Paul Jarvis.

The tips from Company of One are for those who want to be able to enjoy the independence of owning our own company without having to sacrifice our life for “bigger is better”. We want to be able to work a limited number of hours per year and spend the rest of them doing other things we care about.

Important things mentioned in this episode:

• Why you should target a specific market or niche
• You are your brand – embrace simplicity and personality
• Learn from your target audience and establish relationships with them
• Customer service and retention is your added value

Useful links mentioned in this episode:

• Company of One – Why Staying Small is the Next Big Thing – Paul Jarvis
• Episode 127 How to choose a niche for your translation business – Interview with Christelle Maignan
• Episode 166: Charge Based on Value, Not on Price – Interview with Vanessa Ugatti
• How to Define Your Unique Selling Point

Company of One is a refreshing approach to success centered on staying small and questioning growth, and instead deliberately focusing on better instead of bigger. Remaining small provides the freedom to pursue other pleasures in life, which sounds like an ideal for all of us freelance translators, right?

Listener Shoutout

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