In this episode, I discuss transcreation, how to start working with transcreation, and how to market transcreation services. I am interviewing Nina Sattler-Hovdar, a transcreator and a popular speaker and author on transcreation. Based on her combined expertise from the translation and the marketing worlds, Nina has become a well-known transcreator and given presentations, seminars, workshops, and webinars for various industry associations and international companies.

Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, advertising texts, and more generally for all types of texts meant to enhance a company’s or a brand’s reputation and sales.

Important things mentioned in this episode:

• How transcreation differs from translation
• Who can become a transcreator and what it takes to work as a transcreator
• How to educate clients about the need for transcreation, and the process
• Tips on negotiating rates for transcreation projects
• How to market transcreation services

Useful links mentioned in this episode:

• The book: Get Fit For The Future of Transcreation – A Handbook On How To Succeed In An Undervalued Market
• Nina’s website: www.transcreationexperts.com
• Blog post: Transcreation: The Real Evolution in the World of Translations
• From Translation Qualifications to Benefits – How to Communicate Customer Value
• Finding Your Niche as a Multi-Passionate Translator

To compete with machine translation, it is essential to start focusing on areas where a human translator, with professional and complementary skills. Transcreation is one of these areas. The demand for transcreation services is increasing significantly with globalization, and the need to communicate directly with the local buyers and clients.

Marketing and advertising messages must be compelling enough to reach people’s minds and hearts. Thus, adequate translation of the message is essential in achieving an effective marketing strategy.

Thank you for listening! We would love to hear what you found valuable and what questions you have about transcreation.

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Bio:

With a Master’s degree in translation and an additional background in marketing, Nina Sattler-Hovdar specializes in corporate communication, advertising, PR, and other business-critical texts that require top copywriting skills and expertise in corporate thinking. Her main work languages are English and Norwegian into German.

Based on her 25+ years of experience, Nina has also become a sought-after speaker and coach, with presentations, seminars, and workshops around the world.

Find out more about her books, services, and blog at www.transcreationexperts.com

Listener Shoutout

This one is from Paul Urwin from United Kingdom. He said:

Sponsor:

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You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS15 when you sign up in 2021. I hope you like it as much as I do.

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