A little planning goes a long way. With a written marketing plan, we can focus on our translation work but still continue with our marketing efforts in a structured way without spending too much time on it. With a marketing plan, it is easy to see what marketing tasks you should do that week or month, and you will have more time and peace of mind to focus on your craft, i.e., your translation work.

I create a marketing plan every year and break it into quarters. One specific tool that I have used is the “Simplest Marketing Plan,” an excellent marketing plan workbook and service by Ilise Benun, the marketing mentor. I invited her to the podcast to talk about this tool and share her marketing wisdom.

Important things mentioned in this episode:

• The three marketing tools we need to attract our dream clients
• The most common marketing mistakes service providers make
• The Simplest Marketing Plan and how to use it
• What we can do in just 30 minutes a day to market our services

Useful links mentioned in this episode:

• Ilise Benun’s website: marketing-mentor.com
• The Simplest Marketing Plan
• Quick Start Guide: 8 Steps to a Marketing Plan for your Freelance Translation Business

By spending as little as 30 minutes a day on marketing and working on your business, I can almost guarantee that you will start seeing results in just a few months. The simplest marketing plan is one way to do this. It has helped me a lot for sure.

If you want help with your online marketing and how to create a website and LinkedIn profile that attract your ideal clients, I invite you to the free masterclass on April 28th and 30th, 2021. Click the link below to read more and to register:

ONLINE MARKETING FOR TRANSLATORS AND INTERPRETERS – How to Set Up Your Website, LinkedIn Profile and Online Presence to Attract Your Ideal Clients to You.

Now over to you. Do you have a marketing plan? Do you set time aside to market regularly? Please share below.

Bio

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to groups and 1:1. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. Connect with her on LinkedIn and get her Quick Tips at www.marketing-mentortips.com

Sponsor:

LSP.expert is a web-based tool for managing projects, clients, and finances. Developed by translators, it is especially well suited for supporting the day-to-day activity of freelance translators. Which explains why it has quickly become the go-to online resource for the industry.

You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS15 when you sign up in 2021. I hope you like it as much as I do.

https://www.marketingtipsfortranslators.com/LSPExpert

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