Episode 274: 5 Steps to Successful Content Marketing for Translators – Interview with Anastasia Giagopoulou
05/17/2021
Episode 276: AMA Podcast Episode – How to Nurture Customer Relationships
06/07/2021
There’s a lot of talk about a general downward trend in pricing in the translation industry, especially since the pandemic. But lowering our fees is not the solution. Instead, we should focus on the value we can provide to our clients and on value based pricing. Value-based pricing means that we set prices based on the buyer’s perceived value of our service. To use a value-based pricing strategy, we also need to understand and communicate our value to our customers. In this episode, I interviewed a fellow translator and speaker who teaches and presents financial success strategies for translators and value-based pricing.
Important things mentioned in this episode:
- Three different pricing strategies translators can use and where value-based pricing fits in
- The mindset shift needed for translators to start using value-based pricing
- How to determine and communicate the value we translators provide to our clients
- How to increase the perceived value of our translation services
Useful links mentioned in this episode:
- Financial Success Summit
- Episode 244: Manage Your Cash Flow and Avoid Feast and Famine Cycles – Interview with Moira Monney
- Episode 257: Productivity and Time Management Tips for Freelancing Parents in a Pandemic with Moira Monney
- The Wrong Freelance Mindset for a Successful Business
- How freelance translators can develop a success mindset
Using a value-based pricing strategy will help you become more profitable and attract higher-quality customers. If we want to get paid what we’re worth and leverage our time, we have to stop trading our time for money. It’s up to us to pick a price that’s going to make your business more successful, and we can do that by establishing and communicating the actual value of our translation services.
Bio
Moira Monney is a Germany-based translator, copywriter and digital marketing consultant. Her boutique agency johnson communications focuses on helping nutrition brands increase their revenue and reputation through German/English SEO copywriting and translation services as well as B2C marketing advice. Moira’s dedication to helping fellow translators create more successful businesses led to her initiating the Financial Success Summit for Translators. You can connect with her on her blog or on Facebook.
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