Welcome to the third episode of this year’s AMA. I do these episodes every once in a while, and I love your questions, so thank you to all of you who submitted your question.

In this episode we’re going to talk about direct outreach to client as a marketing method, especially if you are currently employed. If you do not want to create profiles on social media advertising your translation services, you can reach out to translation agencies. I also recommend becoming a member of a professional association for translators as soon as possible and get listed in their directory.

Useful links related to this episode:

• Episode 210: How to Create a Direct Marketing Campaign – Interview with Sarah Silva
• How to Find and Apply to Translation Agencies/Language Service Providers

When you reach out to agencies directly, without posting anything on social media or in a database, you are not revealing in any way that you are looking for “work” elsewhere. Granted, many agencies would like to check you out online before working with you, so the sooner you can establish a LinkedIn profile that is more in line with your freelance career, the better, same goes for a website.

Listener Shoutout

This one is from Stgopedro from United States. He/she says:

Bio

Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and localization. With a degree in International Marketing and background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as an award-winning speaker, trainer, consultant, author, and podcaster. She is involved in several translator associations as a committee chair, language chair, trainer and mentor. In 2020, she was ranked among the top 50 world’s industry localization influencers. For more information, or to connect, go to www.marketingtipsfortranslators.com, or www.swedishtranslationservices.com.

Sponsor:

LSP.expert is a web-based tool for managing projects, clients, and finances. Developed by translators, it is especially well suited for supporting the day-to-day activity of freelance translators. Which explains why it has quickly become the go-to online resource for the industry.

You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS15 when you sign up in 2021. I hope you like it as much as I do.

https://www.marketingtipsfortranslators.com/LSPExpert

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