Welcome to the sixth and last episode of this year’s AMA. I do these episodes occasionally, and I love your questions, so thank you to all of you who submitted your question. If you have a question you would like answered, please reach out to me.

Today I will be talking about marketing our translation services on social media (LinkedIn, Twitter, and Facebook), and give you some tips on how to find the right person to reach out to.

I do have a whole course course and a workshop on how to market yourself online, using your website and social media. Social media is also a great tool to attract ideal clients to your platform and your services. The most important ones I have found are LinkedIn and Twitter. But this can vary depending on where your target clients are most active. Look at which social media tools your ideal client is using and focus on 1 or 2 of those.

Useful links related to this episode:

• Online Marketing Course – How to set up your website, LinkedIn and online profiles to attract your ideal clients using content marketing
• How to Market Yourself Online to Attract Translation and Interpretation Clients
• Episode 255: All About Marketing Your Translation Services on LinkedIn – Interview with Martina Russo

Finding and connecting with prospects and clients on social media can sometimes be hard. However, this becomes much easier when you know WHO you are trying to market to online. Focus on really getting to know your ideal client. That makes it easier to find them, follow them, learn about them, and connect with them online.

Bio

Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and localization. With a degree in International Marketing and background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as an award-winning speaker, trainer, consultant, author, and podcaster. She is involved in several translator associations as a committee chair, language chair, trainer and mentor. In 2020, she was ranked among the top 50 world’s industry localization influencers. For more information, or to connect, go to www.marketingtipsfortranslators.com, or www.swedishtranslationservices.com.

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