In this episode we are coming back to the topic of what other industries can teach us. Media reports describe freelancing as the future of the job market. Freelancers in other industries face similar challenges, such as the necessity to educate their clients, show the value of their work, and stand out in a crowded marketplace. We can learn a lot by watching other freelancers and what they do.

Important things mentioned in this episode:

• How to demonstrate the value we provide to our clients
• How to improve customer experience
• A roadmap to create a website that speaks directly to our clients needs

Useful links mentioned in this episode:

• Website roadmap
• Sample value statement from VA

We can learn a lot by looking at what other industries. We feel less alone, see how others are reacting to similar challenges, and can steal some of their ideas to use in T&I industry. “Others” focus on showing that what they are doing is not “just” design or “just” scheduling email. They are educating the client. It’s time that we start thinking of ourselves as the professionals we are, the consultants we can be, don’t you agree?

PS! If you want more tips on how to optimize your website, and what content to include to prove your value, check out the Quick Start Guide to an Optimized Website.

Bio:

Ekaterina Howard is the current administrator of ATA’s Slavic Languages Division and a co-host of SLD’s podcast. She is a bilingual copywriter and marketing translator for English and German to Russian. Ekaterina also blogs about making websites of T&I service providers more client-oriented, specific and persuasive.

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