You might have heard about “marketing personas” or “customer avatars” before and how important it is to create them and use them when marketing your services. But what are they really, and how can we use them in marketing our translation services. That is what I am discussing with Alessandra Martelli today. Alessandra has a very popular blog with “marketing pills” for translators, and she is also a marketing trainer in the translation industry.
In this episode we discuss the following:
- What a marketing persona or customer avatar is
- Why we should develop them for our marketing
- How we can use them in marketing our translation services
- How we can develop them and what questions to answer when developing marketing personas/customer avatars
Useful links related to this episode:
- Alessandra Martelli’s blog
- Autumn marketing course for translators
- 21 Free tools and utilities for translators – free e-book
I hope you find these tips valuable. I know all the pros in the marketing industry recommend “marketing personas” or “customer avatars” and here we got some valuable information about them. I would love to hear if you have marketing personas. You can email me or comment below. Thank you for listening and sharing the podcast and don’t forget to sign up for a monthly marketing checklist that will make your marketing even easier.
Alessandra Martelli is a freelance translator and copywriter with over 12 years of experience. She offers translation, transcreation, and copywriting services to translation agencies and private customers alike, prominently in the fields of marketing and advertising, market research, tourism, and medicine.
A conference speaker and professional trainer for the translation industry, Alessandra offers training courses and webinars on business communication, medical translation, and transcreation. A lifelong learner herself, she holds a diploma in Business studies and Languages, a diploma in Philosophy, and has completed over 450 hours of CPD activities focused on her specialty fields and services.
In June 2014, Alessandra published 21 Free Tools and Utilities for Translators, a collection of reviews for software programmes translators can use to enhance their daily productivity.
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