Marketing Tips for Translators – The Ultimate Collection
Marketing Tips for Translators: The Ultimate Collection of Business Tips from the Podcast
Wonder how other freelance translators market their businesses?
Effective marketing – of yourself, of your business – can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of this book is adapted from a podcast interview with an established translator or other professional.
I started my website and podcast Marketing Tips for Translators to connect with and share information the international translation community. We have many issues and concerns in common and the podcast is a meeting ground of sorts for those of us who spend a lot of time alone working on documents.
The chapters in this book will help you discover the inspiration you need to market your translation services in an efficient way, as well as fresh ideas about productivity and tools for organizing your time and workday. We’ll also cover proven methods and systems for marketing to your ideal potential clients, and strategies for maintaining a continuous marketing plan for finding new clients, keeping your existing clients, and getting the word out about your translation services. We’ll show you how to get clients to find you, instead of you trying to find them.
Early reviews:
“Tess uses simple but powerful language to explain her experience and other translators’ so that anyone understands and, most importantly, implements her tips. She provides information about what to do, but also how to do it, without forgetting why we are supposed to do it. The best about this book is that it can be used equally by newcomers and by experienced translators in very different stages of their careers, as it is focused in different marketing strategies depending on each one’s needs. Definitively this is a must for translators willing for a boost in their careers.” – Margarita Arizmendi
“If I were to choose a single word to describe Tess Whitty’s latest book I would opt for “comprehensive”. I used the word “comprehensive” because this text goes beyond covering also, for example, the matter of how to write a good CV and how to avoid CVs scams, or the issue of how to calculate your rates, how to avoid procrastination and implement an effective time management strategy, how to juggle work and personal life and so on. I would definitely recommend you this book if you are a freelance translator, or if you want to become one, especially if you want to make a living of your translation services, making the most out of every single day of your professional life.” – Francesca Calabrò
“The book is full of excellent advice from Tess and other experienced translators. Whether you are a bit of a newbie or are a seasoned professional, you’ll certainly find a piece of advice to help you further develop your business. I found the ‘Getting clients’ chapter extremely useful. Remembering that ‘you are in charge’ of the relationship with clients is essential. It takes a lot of courage (especially if you were previously an employee) to set yourself up as an equal, but many good things can come out of it. I would highly recommend the book to any language professionals looking for guidance and/or to spruce up their career.” – Ramona Amuza
“Tess Whitty’s new book compiles conversations she has had with colleagues all over the world as part of her “Marketing Tips for Translators” podcast. More than interviews, each section in the seven chapters feels like a conversation, as if she, her guest and the reader were sitting in a cozy living room, perhaps by the fire and with a cup of hot chocolate, chatting about this delightful profession we share. Having read the Cookbook, I thought I knew all I needed, but this new book has plenty of new information, and reinforces some lessons from the past. Looking forward to the next one!” – Christian Nielsen-Palacios
About the author
Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and localization for SaaS companies, consumer products and e-commerce. With a degree in International Marketing and background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as an award-winning speaker, trainer, consultant, author, and podcaster. She is involved in several translator associations as a committee chair, language chair, trainer and mentor. In 2020, she was ranked among the top 50 world’s industry localization influencers by Nimdzi. For more information, or to connect, go to www.marketingtipsfortranslators.com, or www.swedishtranslationservices.com.