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03/17/2014Episode 7: Customer service for translators – interview with Marcela Reyes
In this episode we talk about customer service and how we can use this as a marketing tool for our translation business. I interview Marcela Reyes, a marketing and branding expert for the translation and localization industry. From my personal experience, I know that my most important business asset is my customers and I know that to be successful it is important that my customers are happy with my services and keep coming back.
In this episode we cover the following:
- A definition of customer service for translators
- What translators can do to keep customers happy
- Some mistakes freelancers do in customer service
- Ingredients for good customer service for translators
Links to items mentioned in this episode:
- Latitudes Training, Coaching & Consulting
- Translators Marketing Club
Thank you for listening! Question for you: Do you have any other great tips for how to keep customers happy? Please share! All the best until next time!
Marcela Reyes
Marcela Reyes, Chief Coaching Officer, Latitudes Training, Coaching & Consulting and Co-founder of the Translators Marketing Club, is a marketing and branding expert for the translation and localization industry. With over 23 years of experience in the language industry, she is a global entrepreneurial marketing and business coach and consultant who is passionate about helping translators succeed. Through her enthusiastic and high-energy approach, she partners with language service providers around the world to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own brand in local markets or the international arena. She holds an MBA with concentration in marketing, is a Blue Ocean Strategy Certified Practitioner, an internationally known speaker, an avid blogger, and a frequently published author.
This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.
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