Episode 23: 10 keys to business development – Interview with Alessia Vonau
08/19/2014How to price your translation services – plus continuing education tips
09/01/2014Episode 24: Translator marketing – How to position ourselves as experts – Interview with Marta Stelmaszak
This is actually supposed to be episode 26, I wanted to publish it right away so that you listeners can learn about Marta’s new course: Next Level Business “Bootcamp” for expert translators which starts Sept. 8th through eCPD Webinars, same week as my one hour webinar The price is right – pricing strategies for your translation services via eCPD Webinars. A perfect week to kick off your continuing education for the fall.
In this episode we are talking about how to position ourselves as experts in our translation marketing, which is something Marta also discusses in her new course. Marta is a constant learner, with several degrees and currently working on her thesis in management. She practices what she teaches and has successfully worked on positioning her as an expert when marketing her translation services in the UK. This episode is packed with useful tips.
In this episode we discuss the following:
- The marketing principles for expert positioning
- How to become the expert, or the expert positioning process
- How to create a niche for your target marketing
- The importance of having a marketing platform, i.e. an expert hub (read website)
- Expert marketing strategies for agencies
- Expert marketing strategies for direct clients
- Marta’s developments in marketing her translation services, narrowing her niche, and her favorite tool, the website
Thank you for listening, sharing and all your positive feedback! Have a successful week!
Marta Stelmaszak
Marta Stelmaszak is a Polish – English translator and interpreter specialising in law, IT, marketing, and business. She is a member of the Management Committee of the Interpreting Division at the Chartered Institute of Linguists and a Co-head of the UK Chapter of the International Association of Professional Translators and Interpreters. She is also a qualified business mentor, a member of the Institute of Enterprise and Entrepreneurship and the Chartered Institute of Marketing. She is currently studying for master’s degree in Management, Information Systems and Innovation at the London School of Economics and Political Science
This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.
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5 Comments
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[…] Therefore I am sharing a lot of tips on courses to take in my current podcast episodes, for example Marta’s “Next Level Business “Bootcamp” for expert translators”, episode 24, and Corinne’s “Beyond the Basics of Freelancing”, episode 21. This fall I personally want to […]
The file doesn’t seem to be there any more?
Hi Jennifer! Thank you for your comment. That is because the bootcamp is not offered at the moment. I have updated the link to Marta’s page where you can put yourself on a list to be notified when/if it is offered again.
Hi Tess,
I can’t play or download the podcast. Is it unavailable?