Episode 28: How to market your translation services locally – Interview with Judy Jenner
10/06/2014Book recommendation: The Business Guide for Translators
10/19/2014Episode 29: Warm email prospecting for translators – Interview with Ed Gandia
In this episode we are discussing a marketing strategy that was mentioned by Joanne Archambault as working very well for her in episode 17, How to market your translation services to clients you cannot meet. This strategy is called “Warm email prospecting program” and was developed by Ed Gandia, a very successful freelance coach, trainer, copywriter, author and entrepreneur. I am sure you will find his tips very useful.
In this episode we discuss the following:
- What warm email prospecting is and what it is not
- How warm email prospecting is different from sending a sales letter
- Why we should avoid the “direct mail” approach
- The most important element of a successful email message to a prospect
- How to implement warm email prospecting
- Examples of warm email prospecting emails
Useful links related to this episode:
- Warm Email Prospecting Program
- The Wealthy Freelancer – the book
- International Freelancers Academy
- The Smarter Freelancing Podcast
- High Income Business Writing Podcast
Thank you for listening! Both Ed and I would love to hear your comments on this episode and on warm email prospecting. Where do you find your prospects and how do you contact them? Please share!
Ed Gandia
Ed Gandia teaches freelancers how to create a business that enables them to earn more in less time, doing work they love, for better clients. He’s a freelance copywriter, co-author of the bestselling and award-winning book The Wealthy Freelancer and founder of International Freelancers Academy.
This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.
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10 Comments
[…] Warm email prospecting for translators – Interview with Ed Gandia […]
Corinne McKay just shared her success story with Ed Gandia’s warm email prospecting program in her latest blog post. You can read all about it here: http://thoughtsontranslation.com/2015/01/21/warm-e-mail-marketing-a-success-story/
Can this type of email marketing / prospecting be used within the EU or is it against laws regarding spam email?
Hi Louise,
Thank you for your comment. I think it could since it is not a spam message, but a targeted email to one person, where you mention how you know of the person and how you can help.
Great tips! Thank you Tess for this interview. Mr Gandia opened up a totally new perspective.
Thanks Daniela! I am so glad you found it useful, and thanks for the email.
Dear Tess and Ed,
VERY interesting podcast and very concrete and to-the-point tips to improve our marketing. One of those posts for which you need pen and paper to take notes and which leave you “homework” to do. I think that’s the way to go: fewer target prospective clients but more effectiveness. Thanks a lot! I really enjoyed listening to it.
Thanks Laura! I know, Ed is full of wisdom and I know a few translators who bought his warm email prospecting course after this. If you want to “give back”, please don’t forget to leave a short review on iTunes or Stitcher. Thanks!
Beautifully done, Tess & Ed! I loved the concrete examples and to the point information. It was very informative!
Hi Tess,
Learned new things again from this podcast (have to act on them as well). Your website is quickly moving up to the top of my list! I listen to Ed Gandia’s B2Blauncher podcasts too, and he’s doing an amazing job there. Thanks for doing this interview!