Today I have the pleasure of interviewing another one of your requested interviewees, Ralf Lemster. We are discussing how to position ourselves as expert translators. He also reveals his favorite pasttime, hence the picture for this episode. Please listen to him sharing his experience and expertise as both an expert translator and a translation company owner.

In this episode we discuss the following:

• Specialization as a key to market positioning
• How we can position ourselves as experts
• How to specialize
• A special tip on how to surprise the clients and thus be seen as an expert

Useful links mentioned in this episode:

• Ralf Lemster’s company website
• BDU – The professional association of translators and interpreters in Germany

Multi-disciplined experience turned into profession
Ten years of investment banking experience with Dresdner Bank AG – with a focus on trading and sales of a variety of interest rate, FX and equity products – have formed the solid foundations for experience in the financial markets. Four years based in London gave rise to the opportunity to pursue an interesting and very exciting second career. In 1994 he began to do specialist translations related to the financial markets. Clients became more and more interested. He chose translation as his future profession. He has been fully independent as a translator since 1997, having passed the state examination for English in the same year. He is a sworn translator (ermächtigter Übersetzer) and thus able to certify the correctness and completeness of translations. Ralf is a member of the German Federal Association of Interpreters and Translators (BDÜ); since 2011 he has served as a BDÜ Vice-President.

Wordfinder – The Words you want, anytime, anywhere

This episode is sponsored by WordFinder. Find the right terminology faster and easier with WordFinder, on your computer, via a web browser, smartphone or tablet. Get access to over 120 dictionaries in 15 languages and many different subject areas. Read more at wordfinder.com

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