I love reading and, for non-fiction books, I love to read about marketing. In this episode I will give you some tips from the book “Book yourself solid” by Michael Port. I have downloaded his cheat-sheet: How to get more clients than you can handle- even if you hate marketing and selling. Now you might think that this sounds too good to be true, or not relevant for freelance translators. That’s why I have tried to distill some of the best tips here that are relevant for freelance translators. Please note that I’m not affiliated with Michael Port or his products in any way, just sharing tips.

Important things mentioned in this episode:

• Eight of Michael Port’s steps to get more clients you can handle
• How to systemize your selling
• A checklist to see how many things you have in place out of these steps

Useful links mentioned in this episode:

• The Book Yourself Solid Website (with offer to download three chapters of the book for free, and options to buy the book)
• The Book Yourself Solid Cheat Sheet (free)

In summary, Michael Port says: “Marketing doesn’t get you clients – it builds awareness about who you are and what you have to offer. When you build that awareness, people are going to check you out. If you can talk about what you do, and your personal brand makes sense to them, then you’ll have the opportunity to earn their trust. Keep in touch with them while they consider what they want to buy from you. When your pricing is perfect, and you know how to have a simple sales conversation, you will get their business.

I have talked about many of the tips Michael mentions before, but they are worth repeating. Michael also gives great examples in his book and cheat sheet. I would love to hear what you think of the tips and of the book if you’ve read it.

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