As freelance translators we have the option of going to events, sending emails and calling potential clients. These are all traditional methods. However, these days you can do a lot to market your services and find clients online. In fact, having an online presence has become a must in modern marketing. In this episode I am talking to a fellow translator and marketing expert, Martina Russo. She shares her best advice on how to market our translation services online.

Important things mentioned in this episode:

• What online marketing means for our freelance businesses
• How to find clients online and be recognized as an expert
• LinkedIn marketing tips to position ourselves on a specific market segment
• How to charge what we’re worth

Useful links mentioned in this episode:

• Martina Russo’s website: www.movingwordstranslations.com
• The Freelancer at Work website: www.freelanceratwork.co
• Martina’s LinkedIn: www.linkedin.com/in/martinarussomovingwords
• Martina’s Instagram: www.instagram.com/martina_translates
• Copyblogger course (free): https://www.copyblogger.com/copywriting-course-reviews/

These tips on selling services online will provide you with a way to establish yourself as an expert in your field and it will help you attract target customers.

The most important thing to remember when selling services online is to think of yourself as a product, or brand. You are not selling any tangible products, so you need to try to sell yourself to make people trust you and want to do business with you.

Bio:

Martina is the owner at Moving Words, her marketing translation business, and Freelancer At Work, helping other freelancers market their services with laptop decals. With multiple degrees and certifications in translation, marketing, and copywriting, Martina has been offering marketing translation services to her clients in the tech, digital, and action sports space for over 7 years. When she isn’t opening the doors of new international markets, Martina can normally be found outdoors climbing a mountain or snowboarding down one. And hiking with her cats. She is a real outdoor junkie and has lived in over 12 countries across 4 continents over the past 10 years.

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