Do You Want an All-in-One Tool for Productivity, Accounting, Time Management and Tracking for Translators?
05/27/2019
Episode 207: How We Can Act and Be Professional as Freelancers – Interview with Vasiliki Prestidge
06/10/2019
You’ve probably heard me talk before about inbound marketing and how important it is to have an optimized website. However, it’s not easy to optimize a website, especially if you don’t speak SEO. In fact, freelancers often make some common SEO mistakes that we could easily avoid. I found an SEO and online marketing expert that I’ve used and now I wanted to share his wisdom and best tips with you in this episode.
Important things mentioned in this episode:
- Most common SEO mistakes small businesses make
- How to find the best keywords for our freelance translation businesses
- How to improve our page titles and URL’s
- How to write for search engines
Useful links mentioned in this episode:
- Mike’s Keyword Selection Guide
- Online Marketing Coach – Mike’s Website
- Moz – SEO Tool
- SEMrush – Online Visibility Management Tool
When we’re properly leveraging SEO, our website becomes a sales funnel we can control. By avoiding some of these common mistakes, we can take advantage of an optimized sales funnel on our website, without being an SEO expert. For that, we have guys like Mike.
Don’t forget to download the keyword selection guide above and feel free to ask any questions you may have in the comments below. Good luck with your search engine optimization!
Bio:
With more than 30 years of print and digital communications experience, Mike supports small, mid-size and large companies. A former journalist (Mike is a 1986 graduate of Kent State University in Kent, Ohio), Mike specializes in SEO and content development for B2B and B2C businesses. He has shaped online marketing strategies for FedEx Custom Critical, Eaton Corp., the Cleveland Clinic, MTD, Bissell, KeyBank, Little Tikes and other businesses in diverse industries. Today, Mike works closely with companies like Babcox Media (automotive aftermarket publisher) and Content Marketing Institute.
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