How to Use Inbound Marketing to Attract Translation Clients

Freelance Translator Business: Marketing Tips for Translators and Companies

freelance translation business
Episode 219: How I Built My Freelance Translation Business
09/23/2019
market translation services
Episode 220: How to Use a Website to Market Your Translation Services
10/07/2019
freelance translation business
Episode 219: How I Built My Freelance Translation Business
09/23/2019
market translation services
Episode 220: How to Use a Website to Market Your Translation Services
10/07/2019

How to Use Inbound Marketing to Attract Translation Clients

How do you find new clients?

Do you contact them yourself, or do they seek you out for work?

If you seek them out, do you wish it were the other way and they contacted you first?

Or do you shy away from promoting yourself to others in fear of being seen as too pushy?

If these are concerns that you deal with in your freelancing, you are in the right place.

I don’t live where my ideal clients live, and it is hard and expensive to go out and network in person with them. Even though I do try to do this to any degree possible when travelling, I have done everything I can to get them to find me online. And it has worked very well for me, especially for finding direct clients.

If you are in the market to optimize your online platform and attract translation clients, I am here to help you do just that. For the past few years, I have helped other freelance translators optimize their website, online directory profiles and social media to attract their ideal clients. Do you want me to help you too? Your first chance is a free online webinar this Wednesday – October 2nd.

In this webinar, you are going to learn:

  • What inbound marketing is exactly and how it can be used to boost your business
  • How to optimize and get the most success out of your platform
  • How to bring clients to you without being seen as pushy or abrasive

Not only are you going to learn those valuable skills, but you are also going to receive a special bonus. This bonus is a fast action bonuses for a two-week workshop. In this workshop, you are going to create a full inbound marketing platform as well as a strategy for your freelancing business.

What is Inbound Marketing and What Will I Learn About it?

Inbound is a method of attracting, engaging, and delighting customers to your business by providing value and building trust. In today’s technological developments, inbound marketing provides a way to doing business in a human and helpful way.

Inbound is a better way to market, a better way to sell, and a better way to serve your customers.

By creating content that discusses the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Inbound marketing works through a four-step process that you will learn more in-depth in the webinar on Wednesday. These four steps include:

  1. Attract
  2. Convert
  3. Close
  4. Delight

Inbound marketing strategies that attract your target audience and buyer personas focus on content creation, optimization and development.

When using inbound strategies to engage your audience, you should focus on treating leads and customers in a way that makes them want to build long-term relationships with you. This can be done with information about the value you can provide them.

To close and delight you need to ensure that the customers are happy, satisfied, and supported long after they make a purchase.

In the webinar I will go through the primary steps to achieve these steps with the help of the following steps:

1. Optimize Your Platform

  1. Identifying Your Target Market
  2. Creating a Website
  3. Taking Advantage of Social Media

2. Reach Out and Attract

  1. Creating Content

3. Follow Up

  1. Monitoring Website Traffic
  2. Checking for Engagement
  3. Identifying New Customers

 

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