Quick Start Guide: 8 Steps to a Marketing Plan for your Translation Business
Do you struggle with finding time to market your services, or feel lack you lack a plan? Or perhaps do don’t know what to focus on?
If you are like me, you probably want to spend your available work time on what generates revenue and to focus on what you strive in i.e. translating. You might dislike selling or marketing, but if we don’t focus any time marketing our freelance services, we can easily become victims of the infamous feast and famine cycle. In order to create a steady income and find the jobs and clients you enjoy working for and that pay well, you should market your translation services regularly. This is most easily done with a marketing plan. If we market the right way, we do not have to “sell”, just make clients aware of our services and how we can help them.
I have created a 20 page e-book to help you with this. In this eBook I will take you through this process step-by-step so that you, in the end, have an actionable marketing plan to work with, a plan that is brief and easy to use so that you know what to focus on in your marketing, and when. After reading and implementing the strategies in this book you will have an overview of your marketing situation and a to-do list for the coming year for getting more or better clients and to stand out among your competitors.
In 8 steps this guide to a marketing plan will give you:
- Analysis of your current situation
- Definition of your target market and target clients
- Definition of what services to offer
- Definition your marketing goals and your business vision
- A marketing budget
- Your marketing tactics
- A marketing schedule/calendar
- Tracking tips and how to follow up
The steps are made up of questions to answer to define your plan, plus marketing activities to choose from. By setting aside a few hours and answering these questions, picking the choices, you will have a plan for your marketing for the coming year.
Who am I?
I have been a freelance translator for 13 years, but before becoming a freelance translator I worked as a product marketing manager and I have a Masters degree in International Marketing and an additional one in Business Communication and PR. I have been able to benefit a lot in my business from my background in marketing and since 2010 I have shared my marketing expertise and my experience as a freelance translator with other translators. One of the first presentations and trainings I ever gave was on creating a marketing plan, and I have been refining this information during these past years. The result is this quick start guide to a marketing plan.
Who is this book for?
Freelance translators who want to become more effective in their marketing to reach better clients
Freelance translators just starting out, trying to find new clients
Freelance translators who are experienced, but want to find new or better clients
Get your copy now and get focused and organized with your marketing and make sure that you do your marketing activities regularly, to the right people and see the results.
