Quick Start Guide: 8 Steps to a Marketing Plan for your Freelance Translation Business
Do you feel you spend all of your time on translation work, with no time to market your business?
Do you experience periods of feast – with too much work – and famine – with no work?
Do you just work on whatever jobs that land in your inbox, without a strategy to get the clients and projects you really want to work with?
If so, you’re not alone! In fact I was in that situation when I first started out too. Until I realized that in order to create a steady income from my freelance business, I needed to do one simple thing: Market the business on a regular schedule, with a solid plan to back it up.
But that is easier said than done, and you might feel like you muddle through the process, with lots of unanswered questions:
- How do you create the plan?
- What steps do you need to take to set goals and then meet them?
- How can you track leads and then follow up on them?
With the help of my education and experience in marketing, I was able to develop a step-by-step marketing plan that helped me find and market to my ideal clients on a regular schedule, and avoid feast-and-famine cycles.
Now I can help you create one too, so you don’t have to start from scratch.
With my simple 20-page e-book, you’ll get expert tips on how to assess your current business situation, define your target market, create business goals, create a marketing budget and calendar, and learn how to track clients and follow up with them.
IN OTHER WORDS, YOU GET A STEP-BY-STEP PROCESS
As a freelance translator with Master’s degree in International Marketing as well as Business Communication and PR, I’ve brought the best in marketing expertise and experience to this e-book.
Whether you’re a freelance translator who’s just starting out, or you’re experienced in your field but want to become more effective in marketing, this e-book is for you.
For a very low price, you’ll have a solid plan to kick-start your marketing plan and start working with the clients and projects you want, regularly — without that worrisome “feast or famine.”
What readers say about this e-book
The numerous examples are pertinent for freelance translators. Tess's technique boils down to setting manageable goals and acting on them; she provides a downloadable template to help readers along the way as they work through each of the eight steps.- Karen Tkaczyk
The Quick Start Guide is the simplest handbook I've ever read about the so-called 'Marketing Plan'. A Marketing Plan is not a luxury tool intended only to established business owners, but a necessary investment to save time and resources.- Silvia di Profio
This guide is quite helpful, and above all, practical, as it lays down what you've got to do step-by-step. In my opinion, the step regarding SMART goals is perhaps the center of the whole plan, because if you manage to establish them properly, the rest comes much easier.- Julieta Almeida
This e-book is for you if you’re a:
- Freelance translators who want to become more effective in their marketing to reach better clients
- Freelance translators just starting out, trying to find new clients
- Freelance translators who are experienced, but want to find new or better clients
Quick Start Guide: 8 Steps to a Marketing Plan
for your Freelance Translation Business
Do you struggle with finding time to market your services, or feel lack you lack a plan? Or perhaps do don’t know what to focus on?
If you are like me, you probably want to spend your available work time on what generates revenue and to focus on what you strive in i.e. translating. You might dislike selling or marketing, but if we don’t focus any time marketing our freelance services, we can easily become victims of the infamous feast and famine cycle. In order to create a steady income and find the jobs and clients you enjoy working for and that pay well, you should market your translation services regularly. This is most easily done with a marketing plan. If we market the right way, we do not have to “sell”, just make clients aware of our services and how we can help them.
marketing plan cover e1544761784696I have created a 20 page e-book to help you with this. In this eBook I will take you through this process step-by-step so that you, in the end, have an actionable marketing plan to work with, a plan that is brief and easy to use so that you know what to focus on in your marketing, and when. After reading and implementing the strategies in this book you will have an overview of your marketing situation and a to-do list for the coming year for getting more or better clients and to stand out among your competitors.
In 8 steps this guide to a marketing plan will give you:
- Analysis of your current situation
- Definition of your target market and target clients
- Definition of what services to offer
- Definition your marketing goals and your business vision
- A marketing budget
- Your marketing tactics
- A marketing schedule/calendar
- Tracking tips and how to follow up
The steps are made up of questions to answer to define your plan, plus marketing activities to choose from. By setting aside a few hours and answering these questions, picking the choices, you will have a plan for your marketing for the coming year.
Who am I?
I have been a freelance translator for 13 years, but before becoming a freelance translator I worked as a product marketing manager and I have a Masters degree in International Marketing and an additional one in Business Communication and PR. I have been able to benefit a lot in my business from my background in marketing and since 2010 I have shared my marketing expertise and my experience as a freelance translator with other translators. One of the first presentations and trainings I ever gave was on creating a marketing plan, and I have been refining this information during these past years. The result is this quick start guide to a marketing plan.
Who is this book for?
Freelance translators who want to become more effective in their marketing to reach better clients
Freelance translators just starting out, trying to find new clients
Freelance translators who are experienced, but want to find new or better clients
Who is this book not for?
Freelance translators who feel like they do not need help with their marketing.
Freelance translators who are not willing to spend an hour a week on marketing their services to current and potential clients
Get your copy now and get focused and organized with your marketing and make sure that you do your marketing activities regularly, to the right people and see the results.
Click the button below to get your copy for only $11.99. It will be the best spent $11.99 for the year.