Twitter is said to be one of the best social media platforms to reach a wide target market because it enables a person to communicate with many people around the world via their network. Some businesses even avail of social media account management services from marketing firms to reach their goals. For those who are interested in Twitter marketing, here are a few excellent tools that you should keep in mind.

Hootsuite

Hootsuite is one of the most useful Twitter marketing tools ever made. Hootsuite allows you to monitor multiple Twitter accounts simultaneously and enables you to reply to Tweets and make posts for each account. This is especially useful if your company has more than one Twitter account, and you are tasked to monitor all the activities of these accounts every day. Fortunately, Hootsuite can do this task for you.

Buffer

Buffer is used to help you schedule your Tweets correctly so that you can plan in advance the Tweets that you’d like to post for the week or even for the whole month. This tool is best for community managers who are scouting for the perfect social media account management services that will help them plan their posts ahead of time. Most community managers plan one month in advance while others plan ahead on a weekly basis. Buffer will help you plan those Tweets systematically so that you can be more organized.

Cotweet

As a community manager or social media specialist, it is your job to handle every engagement that happens in your Twitter account. You need to monitor the number of replies, retweets, and other types of engagements that your Tweets have per account. Cotweet is the perfect tool for this as it includes some analytics to help you visualize the performance of your Tweets through graphs and charts. However, the free version is rather limited, so you may have to pay some cash to get the paid version which has the complete features.

Twitonomy

Twitonomy is a tool that will let you monitor the Tweets of any business out there; this includes the hashtags, Tweets, or Retweets. It is ideal for monitoring your competitors and seeing how you’ll be able to fare against them. Through this information, you will also be able to know how you’re going to position your Twitter marketing strategy.

Twitter marketing has become quite a big thing these days since Twitter is a primary platform in the world of social media marketing. Furthermore, Twitter offers efficient and useful social media account management services (with the help of these tools) for those who want to manage their multiple accounts with ease. Since Twitter is undeniably one of the most useful tools in digital marketing, it is only just to use nothing but the best tools to help you carry out your goal– to increase your number of leads through social media marketing strategies.

Keep these tools in mind, and learn the techniques on how to actively use them to your advantage. If you can do this, then you are on your way to a successful Twitter marketing campaign.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with Troop Social has given her a whole new opportunity to take writing to a whole new level.