Content marketing means creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience. I think Content Marketing is one of the most powerful methods to drive qualified traffic to your business online It is one of my main sources of new clients and I keep working on content development and promotion.

In this episode, I interviewed a colleague and Greek translator who gave a well-received presentation on content marketing at the BP Conference in 2020. She talks about five steps to successful content marketing for translators.

Important things mentioned in this episode:

• Five steps to successful content marketing for translators
• The hardest step or part about content marketing for translators
• How to use content marketing and where
• Turning your features into benefits for clients

Useful links related to this episode:

• Anastasia’s website – InGreekTranslations
• Anastasia’s LinkedIn profile
• Blog post: Inbound vs. Content Marketing for Translators
• Episode 259: Content Marketing for Translators – Interview with Matt Baird
• Online Marketing for Translators and Interpreters

Anastasia’s five steps can make the content creation process much more manageable. Remember that consistency is crucial and that it is a long-term strategy that works. A great tip I read is that we should spend 80% more time promoting our content than creating it. We do this by using various methods focusing on our online presence, website, LinkedIn, and online profiles, plus testing and analyzing what works best for you. Check out my online marketing masterclass for more information on how to do that.

Bio:

Anastasia is a native Greek professional freelance translator. She holds a BA degree in English Language and Literature from Aristotle University of Thessaloniki, Greece, an MA degree in Translation and Intercultural Studies from UMIST, UK, and a Certificate in Content Marketing Strategy from the University of California, Davis Extension. Anastasia has been working as a freelance translator since 2004. Her areas of expertise include technical and marketing, her working languages are English and Greek. She works with translation agencies and direct clients in Greece and internationally. She is a proficient user of many CAT tools.

Sponsor:

LSP.expert is a web-based tool for managing projects, clients, and finances. Developed by translators, it is especially well suited for supporting the day-to-day activity of freelance translators. Which explains why it has quickly become the go-to online resource for the industry.

You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS15 when you sign up in 2021. I hope you like it as much as I do.

https://www.marketingtipsfortranslators.com/LSPExpert

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