iSEO and SEO translation is becoming more and more in demand. My colleague Maria Scheibengraf just published a book for translators on how to add this service to their skills…
A little planning goes a long way. With a written marketing plan, we can focus on our translation work but still continue with our marketing efforts in a structured way…
The pandemic has changed how we do business, and an online presence is more important than ever before. You need to be found where the clients are looking. Today, that…
Getting a new translation client can sometimes feel like finding a needle in a haystack. No matter how much you polish your freelance profile and do online marketing, you may…
I’ve received requests for more information on content marketing for translators and this episode is focused on just that. Content marketing is an important part of inbound marketing. I teach…
In this episode, I discuss transcreation, how to start working with transcreation, and how to market transcreation services. I am interviewing Nina Sattler-Hovdar, a transcreator and a popular speaker and…
Referrals and testimonials are among the most powerful marketing tools you can put to use for your translation services. Testimonials (written statements from customers) are a great marketing tool because…
I know several translators who have consistently had a six-figure annual income (in dollars, pounds, or euros) for several years, myself included, except for 2020. In this episode, I discuss…
When was the last time you reviewed your resume or professional profile? Are you sure it portrays your services in the best light for potential translation buyers? Your resume or…
Covid-19 threw a curveball to many freelance translation businesses in 2020. It is easy to get off track. I know I did not feel very motivated to market my business…
A few weeks ago, I sent out a survey to my newsletter subscribers, and I also posted it on Facebook. The purpose was to determine what kind of content you…
