Step 1:

Do your market research and prepare a set of questions that will lead clients to discuss what they need and value.

Step 2:

Know how clients can benefit from your services and ability to solve their business problems.

Step 3:

Put yourself in your client’s shoes and ask how your services create more value than those your competitors are offering.

Step 4:

Know your services and how they compare to your competitors’ offerings. It’s very important to think like your clients to find answers that will benefit your business and improve clients’ experiences.

Step 5:

Ask your current and past clients why they chose you, what stood out to them, and how you compare to any translators they may have worked with in the past.

From Blog Post:

How to Communicate Your Value to Your Clients So You Don’t Have to Sell