Welcome to another great episode of Marketing Tips for Translators. Today I’m joined by Ian Hinchliffe, a very experienced Swedish-English translator who has published several books, has taught translation studies and also runs a successful freelance translation business. Together we’ll be discussing how to convince a prospective or current client that you are THE translator for his or her projects.

Important things covered in this episode:

• The first rule
• Finding your unique offering
• Convincing a client/prospect you’re the best choice
• Being convincing in your communication with clients
• Making your perceived value stand out
• When is the job of convincing your client over?

Thank you to Ian for all these valuable lessons, and also to all you listeners for tuning in! I’m sure you will have found some real gems here. Feel free to share the episode with anyone else you think might find it useful. Have a wonderful week, and I’ll see you in the next episode!

A special thanks to Catherine Metcalfe for editing the show notes.

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Thank you so much!

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