Episode 119 : 101 ways to convince your client – Interview with Ian Hinchliffe
02/06/2017
Episode 121: Translations in the mobile world – Interview with Dorota Pawlak
02/20/2017
This is another Ask Me Anything episode, where I answer your questions that you sent in earlier. In this episode, I will talk more about how to find clients. This is by far the most common question I get, and unfortunately, there is no magic solution. In a nutshell, you need to specialize, research and get out of your comfort zone to contact them, but I share some specific tips in this episode.
Useful things mentioned in this episode:
- How to find clients in target language country when you live far away
- How do I find clients in a particular field of expertise (environmental field professionally and academically)
- How to tap into the literary translation market (translating books)
Links mentioned in this episode:
- Episode 29 – Warm email prospecting with Ed Gandia
- Episode 17 – Marketing to clients you cannot meet with Joanne Archambault
- Episode 52 – Marketing for literary translators with Lisa Carter
- Episode 4 – Using LinkedIn to market translation services with Anne Diamantidis
- Using LinkedIn efficiently to find translation clients
These were some brief tips. Do you have any tips to add? Please share below! The most important thing is to find a method that works for you when you are trying to find clients, and remember that it is hard work. Good luck with the research and finding your ideal clients.
A special thanks to Catherine Metcalfe for editing the show notes.
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2 Comments
Hi Tess,
This was a very interesting and useful episode on finding new clients, especially those who don’t live with you in the same country. My website is an online virtual business that didn’t generate any leads or sales for me. Therefore, I have to do my own marketing. Actually, I’m targeting Eng/Ara/Eng clients abroad in the hospitality domain, but I’m not sure what title or competent to contact. So, would my hospitality target be the Marketing Manager, Public Relations Manager, the Information Technology Manager or the General Manager. I can buy a hospitality database, but I want my email campaign to reach the right decision maker to finally generate leads and sales with hospitality direct clients.
Many thanks for your anticipated help.
Noha Mostafa
Thank you! I am glad you found it helpful. Do check out episode 17 too, about how to market to direct clients you cannot meet.