This is a guest post by Oleh Koropenko.

Freelance translators convert written material from one language into another. The goal of their translation services is to fulfill their clients’ needs and translate the given document into the desired language properly.

Freelance translators usually do their work with the help of different tools, such as computer-assisted translation (CAT) tools that help them work more efficiently and consistently.

The freelance translation industry does not use mobile marketing that often, which is why their businesses usually suffer a lot. Due to a lack of proper marketing strategy and online exposure, they usually struggle to find clients and vice versa — clients have difficulties to find the right translator for their documents.

In this article, we will present several ways to nail your translation services through digital and mobile marketing techniques.

Google Ads

Google is the most popular search engine, and it can put you amongst some of the best freelance translators out there in no time. You just need to learn how Google Ads work, and you’ll be on top without much effort.
Google Ads are beneficial for any type of business, but especially for freelance translating businesses since most of their work is done online. The ads will place you well in search results so that people who need your services could easily find you.

Small and mid-sized businesses can reach you this way, as well as individual clients who need your services as one-time or long-term projects.

Social Networks

Social networks make up most of the internet. They make the world look so small and your business so big. If your marketing strategy links to these platforms and if you regularly advertise yourself there, you will get a ton of queries and offers. As a consequence, your business will most likely grow.

A lot of people treat social media as fun or pastime activity, but it is actually a colossal marketing machine. You would be hard pressed to find a business that doesn’t utilize at least one social media channel to promote itself.
Your freelance translating business should follow suit and you should start building such a strategy today.

Your Website

People believe in things they see. Do a little research on how to create an eye-catching website, and then attach your portfolio, relevant work, reviews from past customers, and photos from the events you’ve attended.
Your future clients will love to see that you took some time to create a website where they can find easily all the information they need. You could create an eye-catching landing page containing your offers and rates, or an upload form if you need to see the document that needs to be translated before giving a bid.

SMS Messages

You could even market your translation services through SMS messages. Contrary to the common misconception, SMS marketing is still alive and kicking. Satisfied customers will eagerly subscribe to your promo messages about future discounts, for example.

This could boost your business since the customers you text might share the information they get with friends and family and promote your business even more.

Email Marketing

Email marketing is yet another successful way of gaining new customers and retaining the existing ones. This marketing channel is also mistakenly believed to be dead. On the contrary, email marketing could bring you a high ROI because the number of people checking their emails on their mobile devices is rapidly increasing.

That said, you need to segment your existing customer base according to their needs and send them well-crafted messages to retain good relationships. The same goes for new and potential clients, whom you should address by taking into account why and when would they ever need your translating services.

Bottom Line

These are just some of the ways to succeed in marketing your freelance translation business through mobile and digital marketing platforms. Since we live in a modern, digital world, having an online presence and advertising one’s business is crucial for success, especially if your niche belongs to the online industry.