Welcome to the fourth episode of this year’s AMA. I do these every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we’re going to talk about how to charge for transcreation services.

In a previous episode I answered questions on different rate and pricing options, per word, per hour, per project etc. You can listen to that episode here: Episode 277: AMA Pricing – Pricing Packages and Strategies

Transcreation is so much more than converting a source word to a target word. It is technically copywriting combined with translation. To learn more about transcreation and how to specialize in that, go to episode Episode 270: Marketing Transcreation as a High-Value Service – Interview with Nina Sattler-Hovdar

When you are asked for your rates for transcreation, don’t just respond with what your rates are. Take the time to explain that you understand the client’s needs and describe how your transcreation process works.

The cost of the transcreation is the cost for the time it takes to come up with the final copy.

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Bio

Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and localization. With a degree in International Marketing and background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as an award-winning speaker, trainer, consultant, author, and podcaster. She is involved in several translator associations as a committee chair, language chair, trainer and mentor. In 2020, she was ranked among the top 50 world’s industry localization influencers. For more information, or to connect, go to www.marketingtipsfortranslators.com, or www.swedishtranslationservices.com.  

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