A few years back I read the book “Get Clients Now” by C.J. Hayden. It is a 28-day marketing program for professionals and I found it very valuable for my freelance translation business and I know other translators who have followed it too. In this episode I have the honor of interviewing C.J. Hayden about the book and the program. She is sharing some very practical tips in this interview.

In this episode we discuss the following:

• How the Get Clients Now program works
• Recommended marketing strategies for professional service providers
• The marketing pipeline and what to focus on in the pipeline
• Success ingredients for getting clients now
• Action plans for marketing your services

Useful links mentioned in this episode:

• Get Clients Now! – the book
• Get Clients Now! – the program
• The One-Person Marketing Plan Workbook
• Universal Marketing Cycle
• 44 Ways to Follow Up with Your Prospects

Thank you for listening. I am sure you will find something useful here and I highly recommend her book. If you found it useful, please share it with someone, and feel free to add comments or questions below. See you in the next episode!

C.J. Hayden

C.J. Hayden is a San Francisco business coach and the bestselling author of Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches. Since 1992, she’s been helping self-employed professionals get clients, get strategic, and get things done. Her simple system for marketing and sales has helped thousands of entrepreneurs get more business with less effort. C.J. has taught marketing for John F. Kennedy University, Mills College, the U.S. Small Business Administration, and SCORE. Her articles on marketing and sales have been published internationally with Home Business, Selling Power, RainToday, and About.com.

eCPD Webinars

This episode is sponsored by eCPD Webinars, the online training company for translators: expert speakers, excellent topics, easy to use. Develop your career by visiting www.ecpdwebinars.co.uk for more information.

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