Hot off the presses: Marketing Cookbook for Translators selected at university
07/06/2015Episode 60: Work-life balance, working efficiently and preparing for time off
07/20/2015Episode 59: What to spend money on when marketing translation services – Interview with Alison Hughes
Please note! We were struggling with the recording sound in the beginning of this podcast, but it improves after the first 5 minutes. I apologize for the inconvenience.
In this episode we are discussing money matters; what to spend money on when marketing our translation services. How do we spend our marketing budget wisely? I am interviewing Alison Hughes. She gave a presentation on this topic at the ITI Conference 2015 and it was so popular that people had to be turned away at the door. You will also learn how she learned Norwegian with the girl in AHA in the 80’s.
In this episode we cover the following:
- What items it is important to spend money on for marketing our translation services
- What is less important to spend money on
- Whether it is important to have a marketing budget
- Methods to engage with potential clients on social media
Useful links mentioned in this episode:
- Web: www.alisonhughes-translations.co.uk
- Facebook: http://www.facebook.com/AHcreattrans
- Twitter: @AHcreattrans
- LinkedIn: www.linkedin.com/in/AHcreattrans
Thanks to Alison for sharing her insights and experience. Now everyone that missed her presentation can listen to this here too. Thanks for listening and see you in the next episode!
Alison Hughes
Alison Hughes spent three years with Mumm Champagne in Reims before moving to London, where she worked as an in-house translator for United Distillers (now Diageo). She moved to their Glasgow office in 1990 and embarked on a freelance career in 1997. She is a qualified member of ITI and coordinator of its Media, Arts & Tourism network. Alison translates from French to English, mainly for the creative industries.
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