Episode 79: Technology tools and tips for translators – Interview with Jost Zetzsche
01/18/2016Using LinkedIn Efficiently to Find Translation Clients
01/30/2016
In this episode I discuss what to do if you hate marketing and selling. This is closely related to mindset, and I also give tips on how to develop a mindset for success and some great habits to implement for a successful freelance career. I have heard quite a few freelancers say that they hate marketing, and would just like to focus on their craft. I guess since I have an education in marketing, and have worked as a marketing manager, I cannot say that I hate marketing, but I do sympathize. I have always said that I hate selling, and my dirty little secret is that I do not sell per se, I just offer my services and try make sure potential clients are aware of them.
In this episode we discuss the following:
- Getting clarity over why we hate marketing
- Being clear on how much we are worth
- Tips for successful marketing, even if you hate doing it
- Some tips on how to develop a success mindset
- 7 habits that are important to be successful as a freelancer
I hope you found this useful. Do you agree or disagree? Do you have a success mindset? Do you hate selling or marketing? It would be fun to start a discussion in the show notes, or you can just email me at tess@marketingtipsfortranslators.com. You can also share the love and appreciation by writing a short review on iTunes or Stitcher.
Tess Whitty
Tess Whitty is an English-Swedish freelance translator since 2003 specializing in corporate communications, software and IT. Her educational and professional background is in marketing and she is a popular speaker and trainer at conferences, sharing her knowledge and experience in marketing and freelance business. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”.
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6 Comments
Highly motivating, as always. Get on trucking and thanks!!!!
Very sound, down-to-earth, thorough advise. Thank you!
Thank you Jose!
Thank you for the podcast, Tess! Making and updating a to-do list is really boring. That’s one of the biggest challenges for me 🙂
One of the best of your short podcasts.
Good psychology; yes we should think of gaining marketing skills as self-improvement generally. There is something to learn in the most unusual (and ugly!) places.
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