Episode 210: How to Create a Direct Marketing Campaign – Interview with Sarah Silva
07/08/2019
Episode 212: How to Position Yourself as an Expert to Translation Clients – Interview with Marta Stelmaszek
07/22/2019
Marketing Tips for Translators is on vacation for the next 3 weeks – the first one in 5 years!! But don’t fret. Instead of new content, I will feature some old content from the beginning of the podcast that you might have missed. I’ve picked three episodes that seem relevant, based on a lot of questions I have received from you listeners, or from my students.
In this first episode you will hear tips on how to do market research online. One of the hardest things when trying to find direct clients, is the research step. Eve Bodeux shares some valuable tips on market research here.
In order for us to find our ideal client or target clients, we need to do some research. When we have a list of potential clients to contact, we need to know how to contact them, but also how to follow up with them and keep track of all our contacts. In this episode I am interviewing Eve Bodeux, talking about her experience of market research, both as a project manager for her own localization company, and as a freelance translator, with some great tips for both new and experienced translators.
In this episode we discuss the following:
- Market research campaigns and how to hire outside help for the research or vetting
- How to contact potential clients and follow up
- Selection criteria for the market research
- Different systems and tools to document and track your potential clients and marketing efforts
- Marketing tips for contacting project managers and common mistakes when marketing your freelance translation services
Useful links mentioned in this episode:
I hope you enjoyed listening to this episode as much as I enjoyed making it. How do you research potential clients for your translation services, and how do you follow up? Please share! Thank you and see you in the next episode.
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Bio:
Eve Lindemuth Bodeux is an ATA-certified French>English translator who has been active in the translation industry for more than two decades. She specializes in corporate communications, technical marketing, and international development. She is also an independent project manager for a diverse global client base. She is co-host of the Speaking of Translation podcast and author of the book Maintaining Your Second Language and many articles. In addition, she often presents on translation-related topics at industry and business events.
She is currently serving on the Board of Directors of the American Translators Association (2018-2021) and has actively volunteered in various capacities for the ATA and the Colorado Translators Association since the 1990s.
Eve has an MA in International Relations from the University of Virginia, a graduate degree in European Civilization from the Université de Lorraine in France, and a BA in French and Political Science from Lebanon Valley College.
Sponsor:
LSP.expert is a web-based tool for managing projects, clients, and finances. Developed by translators, it is especially well suited for supporting the day-to-day activity of freelance translators. Which explains why it has quickly become the go-to online resource for the industry.
You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS2019 when you sign up in 2019. I hope you like it as much as I do.
https://www.marketingtipsfortranslators.com/LSPExpert
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