Episode 211: Market Research Tips to Find Your Ideal Translation Clients
07/15/2019
How to Set Your Freelance Translation Rates
07/29/2019
This is the second episode in a series of 3 re-runs. I’ve picked three episodes from the first year of the podcast that seem relevant to a lot of questions I have received from you listeners, or from my students. Please note that Marta has switched careers and the business course we talk about in this episode is no longer available.
In this episode we are talking about how to position ourselves as experts in our translation marketing. Marta is a constant learner, with several degrees and currently working on her thesis in management. She practices what she teaches and has successfully worked on positioning her as an expert when marketing her translation services in the UK. This episode is packed with useful tips.
In this episode we discuss the following:
- The marketing principles for expert positioning
- How to become the expert, or the expert positioning process
- How to create a niche for your target marketing
- The importance of having a marketing platform, i.e. an expert hub (read website)
- Expert marketing strategies for agencies
- Expert marketing strategies for direct clients
- Marta’s developments in marketing her translation services, narrowing her niche, and her favorite tool, the website
Useful links related to this episode:
Marta is not running her business course anymore, but I think you found some good tips from the podcast anyway. If you want to dig deeper into how to stand out and be unique, you can check out the e-book I have linked to above.
Don’t forget to subscribe to the podcast in your favorite podcast listening app in order to not miss any episodes or marketing tips.
If you enjoy this podcast, you can also click on the link below to leave a review. This will show iTunes that this podcast is valuable and make it easier for others to find it. I read each and every review and really appreciate your feedback. Thank you in advance!
Sponsor:
LSP.expert is a web-based tool for managing projects, clients, and finances. Developed by translators, it is especially well suited for supporting the day-to-day activity of freelance translators. Which explains why it has quickly become the go-to online resource for the industry.
You can test drive LSP.expert for free for 30 days to explore the special features, and see if it can support your freelance translation work in a way that allows you to stay competitive and grow your business. And when you find it as useful as I do, you can also take advantage of a 15% discount by using the code TESS2019 when you sign up in 2019. I hope you like it as much as I do.
https://www.marketingtipsfortranslators.com/LSPExpert
WordFinder Unlimited – Spotify for Dictionaries – The Words you want, anywhere anytime. Go to Wordfinder.com for a free 7 day trial! Find the right terminology faster and easier with WordFinder, on your computer, via a web browser, smartphone or tablet. Get access to over 500 dictionaries in 26 languages and many different subject areas. Read more at wordfinder.com.
Do you want monthly free marketing and business checklists and never miss any episodes, posts or marketing tips? Then I encourage you to subscribe to my newsletter. I will not spam you. Sign up below!
Podcast: Play in new window | Download
