Have you tried sending material in the “snail mail” to your potential clients? A direct marketing campaign is a long-term strategy that gives you multiple opportunities to contact companies you want as clients. It takes the pressure off you creating the perfect marketing brochure etc. and pinning all your hopes on strategy x or y. By consistently contacting your dream list every 2-4 weeks with useful information, sales messages, and surprise packages, you’ll stay top of mind and be there precisely when they need your services. In this episode I interview Sarah Silva who has performed a very targeted, and very successful, direct mail campaign to a small group of target clients.

Important things mentioned in this episode:

• General results of a direct mail campaigns
• How to create our own direct mail campaign
• What to include in a “lumpy” envelope
• Tips on writing a good sales letter
• How to follow up and keep yourself top-of-mind

Useful links mentioned in this episode:

• Sarah Silva’s website
• Sarah’s direct mail course starting in September – plus free direct marketing guide 
• www.3dmailresults.com one site that offers bulk gifts for lumpy mail and sample sales letters
• Sarah’s book: Small Island Big Business – The Insider’s Guide to Success in the British Market (order directly from me) or on Amazon in paperback or as a Kindle version.
• Facebook  https://www.facebook.com/chemicaltranslator/
• LinkedIn: https://www.linkedin.com/in/sarahsilvatranslator/
• Xing: https://www.xing.com/profile/Sarah_Silva/
• Instagram: https://www.instagram.com/sarah_translates/

Sarah had a great response rate to her direct mail campaign, especially after following up. Remember, 80 % of prospects say “no” four times before they say “yes”. Most of the people you contact won’t have a translation project ready to give you even if you were the person they’ve been looking for their entire life. Expect any response from a heart-racing “love what you offer, let’s talk” to a “these are our objections” to a simple “no thanks” or the also common zero response. Good luck on your direct mail campaigns. Check out her course, and leave any comments or questions below.

Bio:

Sarah has been combining science with translation for more than a decade. As a German to English translator for the chemical industry (www.chemicaltranslator.com) she works primarily with clients in the chemical coatings, brewing and food chemistry sectors.

Sarah is also the author of Small Island Big Business – The Insider’s Guide to Success in the British Market.

Sarah Silva German to English Chemical Translator, Author, Unicyclist in Training

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