How to Use Inbound Marketing to Attract Translation Clients
10/01/2019
Episode 221: How Do I Become A Successful Freelance Translator?
10/14/2019
Many of you have asked questions about websites – Do you need one? – How do you create one? – How can you optimize it? I will answer some of these questions in this episode.
Having a website is one of the best ways to maximize your online presence. Your website serves as the hub for all your marketing activities and is a good place to store information about your products and services. When someone performs a search for your services, a website can “prove your existence” as a freelancer. As soon as the customer visits your website, he or she will be convinced of the consistency and seriousness of your translation services.
Important things covered in this episode:
- Questions to plan for an optimized website
- What content you need and how to optimize it to attract clients
- Keywords and Search Engine Optimization Tips
- How to analyze your websites performance
Useful links mentioned in this episode:
- Quick Start Guide – 10 Steps to an Optimized Website
- Inbound Marketing Workshop – Optimize Your Online Presence to Attract Clients
A website can be the most important marketing tool you have. It can continually bring you leads without you lifting a finger. Make your professional website a place where your ideal clients can find the information they need and hire your for their translation and interpretation needs.
Do you have any questions about using a website to market your freelance linguistic business? Please add them in the comments and I will make sure to answer them.
If you also want a weekly email with the latest episodes, blog posts, checklists and other marketing tips, you have a chance to subscribe below. I look forward to seeing you there and helping you with your marketing.
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