This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to go back to normal content, since many of you might be inundated with, or tired of, hearing about the Covid-19 right now. If you are subscribed to my newsletter, you will also get useful tips and resources on how to handle this pandemic, how to market right now and much more.

In this episode, we talk about aligning our marketing to our work-life priorities, rather than work-life balance. As freelancers and business owners we constantly juggle work with parenting and being a good friend and spouse/partner, daughter, son, plus hobbies and everything else life can throw at us. Instead of trying to balance it all, it is more important to set good priorities for ourselves.

I discuss this topic with two fellow translators and podcasters – Madalena Sánchez Zampaulo and Veronika Demichelis. They have a fairly new podcast called Smart Habits for Translators and I have the pleasure of having them on the show today to talk about smart habits for creating work-life priorities as freelance translators.

Important things discussed in this episode:

• How to create work-life priorities (instead of work/life balance)
• How to align our marketing tasks with our work/life priorities
• What to do during different seasons of our careers when it comes to setting priorities – as new translators – mid-career and towards retirement

Useful links mentioned in this episode:

• Smart Habits for Translators – The Podcast
• Madalena Sánchez Zampaulo’s website
• Veronika Demichelis website
• Episode 60: Work-life balance, working efficiently and preparing for time off
• How to create work-life balance and take your business further

Thank you Madalena and Veronika! It is true that it is more a question of priorities than balance, and choosing the “right” priorities for our lives and businesses. Go check out their website and podcast by clicking on the link above.

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Listener Shoutout:

This one is from Marco Díaz Translations. He says:

Bio:

Madalena Sánchez Zampaulo is a Spanish and Portuguese to English medical and life sciences translator based in Southern California. She’s also the founder and owner of Accessible Translation Solutions, a boutique translation company.

She is President-Elect of the American Translators Association, where she also chairs the Membership Committee and the Governance and Communications Committee.

Alongside her own translation work, Madalena also works as a copywriter for clients in the health and wellness sector. She teaches online courses and workshops for translators to help them improve their online presence by creating a website that works for them and writing effective web copy to appeal to their ideal clients.
She blogs on these and related topics at madalenazampaulo.com.

Website | LinkedIn | Twitter

Veronika Demichelis is an ATA-certified English-into-Russian translator based in Houston, TX. She has 15 years of training and experience in translation, specializing in corporate communication, human resources, and sustainable development.

Her credentials include an MA in Linguistics and Intercultural Communication, an MBA in Human Resources Management, and an Advanced Technical Certificate in Translation and Interpretation.

In addition to being a small business owner, she is a Board member of Houston Interpreters and Translators Association, member of the ATA Membership Committee, and an adjunct professor of the Translation and Interpretation program at Houston Community College.

Website | LinkedIn | Twitter | Instagram

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