In a market as saturated as the translation industry, a well-defined USP is key. There can be hundreds of translators with a similar skill set and an identical language pair. Googling ‘Swedish Translator’, for example, returns nearly 600,000 results! If you fail to differentiate yourself, your clients won’t hire you or remember you.

I’ve noticed that many translators are struggling with standing out and defining how they are unique. In this episode wanted to give you some tips on how to define your unique selling proposition, plus give you some examples.

Important things covered in this episode:

• Examples of ways to stand out in the language services industry
• Steps to define your unique selling point
• Tips to make it easier to find your unique selling point
• You don’t have to be completely unique, just showcase your expertise and personality to be remembered by your ideal clients

Useful links mentioned in this episode:

• Quick Start Guide to Finding and Using your USP to Market to Translation Buyers
• Tips on How to Stand Out and Find Your USP as a Freelance Linguist

There’s lots and lots of different ways of you finding some kind of uniqueness that’s going to make you stand out. It doesn’t have to be a completely different way of doing things. And it doesn’t have to be that innovative service or idea. There are lots and lots of different ways you can create your own USP and I hope this episode helped you.

Watch “How to Define Your Unique Selling Point”If you have any questions or feedback, please do not hesitate to email me or comment below.

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