Episode 253: Productivity and Organization Apps to Streamline Your Workflow
08/17/2020
Weathering the COVID Storm as a Freelance Translator: The Importance of Inbound Marketing
09/04/2020
One topic that you have asked me to cover on this podcast is how to price your services, and whether there are any qualifying circumstances for lowering your prices. Pricing your services always seem to be a hot topic and we (with guest Susie Jackson) are addressing many of your questions in this episode.
Important things covered in this episode:
- Why it is so hard to price our translation services and what we can do about it
- What to do if you feel like you cannot earn a living from your translation work
- Negotiation tips
- How to develop healthy financial habits
- Tips for developing a budget
- Whether there are any circumstances that justify lowering our prices
Useful links mentioned in this episode:
- Charge with Confidence Course
- Business Budgeting Spreadsheet
- Susie Jackson’s Translation Website
- LSP Expert – manage your projects and clients, create invoices and quotes, outsource jobs and much more
- Episode 30: Tips on pricing strategies, negotiation and raising prices for translators
- Episode 181: On Pricing and Why You Can’t Raise Your Rates – Interview with John Milan
- How to Set Your Freelance Translation Rates
- Episode 240: Raising Rates Without Scaring Away Clients – Interview with Martina Russo
Susie shares some great tips in this episode and talks about her course – Charging with Confidence. Go check it out! To sum things up, never set your rates in a vacuum -use actual data, not assumptions. The simplest solution is to make sure you’re charging enough to cover all your expenses and more!
Remember that your pricing is an important marketing tool. Good clients understand that they get what they pay for. That is also why they are often turned off by a low price. There are clients out there willing to pay for high-quality translation services, you just need to continue to market your services to find them.
Get the Rate Calculation Worksheet:
If you liked this episode, please subscribe on your favorite podcast listening app, leave me a review, and share the episode with anyone else that might enjoy it.
Listener Shoutout:
This one is from Alison Trujillo in United States.
PS! Did you know that Marketing Tips for Translators in #3 on Top 35 Translation & Interpretation Podcasts? I just found out this week! Thank you Feedspot. I’m in good company, so check out the other podcasts too.
Bio:
Susie is a freelance Spanish-to-English translator and copy editor who also mentors freelancers on pricing so that they can earn a decent living doing what they love. Connect with her on Instagram at @the.organizedfreelancer or sign up at www.susiejackson.co.uk to receive her biweekly emails with resources to support you in running your freelance business.
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