The current crisis (Covid-19 pandemic) means that offline networking won’t be possible for a long time to come still. Many, if not everyone is turning to online networking to grow their professional relationships and turn them into new businesses, especially on Linkedin. This is not the time to be invisible online. As translators we can work remotely, and with clients from all over the world, so let’s take advantage of that. In this episode, I am interviewing a freelance translator and marketing expert who has given many talks and training on inbound marketing and LinkedIn.

Important things mentioned in this podcast:

• What inbound marketing is and why it’s so effective
• How to establish a good presence online
• The favorite social media to attract clients online
• How to use content marketing to attract clients online
• Tips to find what to write about to attract clients
• How you know if your inbound marketing is working

Useful links mentioned in this episode:

• Answer the public: https://answerthepublic.com/
• Blog Ideas generator: https://www.hubspot.com/blog-topic-generator
• The Creative Language Conference: https://clconf.co.uk
• Course in marketing translations: https://www.crisoltranslations.com/marketingtranslationcourse/
• Maria’s LinkedIn: https://www.linkedin.com/in/mariascheibengraf/

If you would like to learn more about how to optimize your website, LinkedIn profile, and use content marketing to attract clients to you online, you can also check out my new on-demand mini-course:

Inbound Marketing for Translators and Interpreters

In this course, we give you step-by-step instructions and give you feedback on your online presence and strategy, so go check it out!

Once you attract your potential clients (through content marketing) to your business and brand, you can convert them to customers and promoters, without ever using aggressive sales techniques. This is especially useful now that we cannot meet them in person.

Do you use inbound marketing? What is working for you? We would love to know. Feel free to add your comments below. If you found this useful, you can share it with your network by using the social media sharing buttons on this page.

Get the Website Optimization for Inbound Marketing Checklist:

Listener Shoutout:

This one is from Alips from Belgium. He/she says:

Bio:

Maria Scheibengraf is a certified English > Spanish Translator and Chartered Linguist (CIOL, UK) specialising in Marketing and IT. She has been working as a freelance translator for more than 9 years, and in 2016 co-founded Crisol Translation Services. Several multinationals rely on her professional services to generate revenue in Spanish-speaking markets, which has helped her build up an array of expert knowledge in the field.

She’s also an intermediate-level programmer and has taken dozens of courses in all things Marketing.

She was named a finalist for the Think Global Awards as Language Industry Person of the Year 2018 for her work in providing value to the translation community via LinkedIn.

Maria has also been invited to speak at several language events throughout 2019 and 2020, which is further proof of her expert industry knowledge.

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