In this episode I talk about some mistakes I’ve made when marketing to prospective clients or when negotiating with them. These have a lot to do with intrinsic value and how much experience I had at the time. By sharing them here with you today, I hope you can avoid them quicker than I did.

Important things mentioned in this episode:

• Not knowing the value of my services and how to find out what the clients value
• The importance of having discussions with prospective clients
• Pricing and negotiation mistakes
• The importance of continuous marketing

Useful resources mentioned in this episode:

• The Creative Professionals Guide to Money – by Ilsie Benun (Amazon link)
• 8 Steps to a Marketing Plan For Your Freelance Business
• How to create a marketing plan for your freelance translation business in one hour
• How freelance translators can develop a success mindset

When you have a constant stream of clients coming your way, you’ll have the power to vet clients and only work with the best and keep increasing your prices. When you truly find out the value of your services, the clients are also willing to pay for this value, at least the good clients will. There will always be someone who wants your services even at that high price, so keep marketing and your business will grow bigger. Make a plan to do regular marketing and make room for discussing with your potential clients. After a while, the process will become really easy, and you will be busy serving your ideal clients.

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