This episode was recorded before the pandemic changed the world and I want to keep providing you with marketing and business tips. I also want to go back to normal content, since many of you might be inundated with, or tired of, hearing about the Covid-19 right now. If you are subscribed to my newsletter, you will also get useful tips and resources on how to handle this pandemic, how to market right now and much more.

In this episode we talk about raising our rates, especially raising our rates without scaring away clients. The translation industry is filled with price pressure and the threat of machine translation these days. Is it still possible to raise our rates then? I believe so, and so does my guest.

Martina Russo back to the podcast. She is an Italian and Swiss Italian professional translator, business owner, outdoor enthusiast and world citizen. She recently talked on the Financial Success summit in January about how to raise our rates without scaring away our clients and I thought that was an important topic to share with you.

Important things mentioned in this episode:

• Is it possible to raise our rates with current clients?
• Making use of different market segments
• Market research to find clients that pay more
• Negotiating higher rates
• How not to scare away clients

Useful links mentioned in this episode:

• Martina’s personal website
• Martina’s marketing related website
• The Action Sports Translator
• Freelance at Work Computer Decals
• Company Tracking Website
• Episode 187: Marketing Yourself Online – Interview with Martina Russo

The higher your rates, the more money you make. Even though this is common sense, most freelancers are resistant when it comes to raising their rates. Freelancers who are committed to making six figures first make an executive decision to raise their rates and then seek to learn how to find higher paying clients. They don’t wonder if they should raise t heir rates, they ask how they can get clients that pay higher rates.

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Listener Shoutout:

This one is from Steff P. She says:

Bio:

Martina is an Italian and Swiss Italian professional translator, business owner, outdoor enthusiast, and true world citizen. She’s been making premium products and brands accessible to the Italian, Swiss Italian, and European markets since 2010. Along her translation business, she has recently launched Freelancer At Work, where she helps translators and interpreters to market her skills with laptop decals.

 

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